A full branding with additional executions
done for a digital healthcare company.
A company which is filling the gap in the industry of specialized research and medical advice for women with chronic illness's, I aimed to strike a balance of academic strength and approachability. Thick line weight and structure is used to embed research-based stability while the curved edges and pastel colour palette signifies friendliness and trust.
TYPE, COLOUR, AND DESIGN
Giving an insight into the amount work done behind the scenes before producing a brand, it is apparent that my market strategy skills were put to the test. In the end, it helped to simplify the scope of work and lead me into an ensured direction I felt comfortable navigating.
SOCIAL MEDIA ADVERTISEMENTS
Cultivating unity among the community, these photographic executions were strategically paired with each piece of copywriting for their captions.
CAPITAL RAISING PITCH DECK
As the start-up organization was going through an incubator affiliated with McMaster University during the time of the branding, I helped to visualize the need for funding and venture investment.